Magento SEO notes for merchants and developers
Long-form answers to Magento-specific search problems: filter URLs, duplicates, Core Web Vitals, migrations, and catalogue templates.
International · 16 June 2026 · 11 min
hreflang and Multi-Store SEO in Magento: Getting It Right
Multi-store Magento SEO fails when hreflang, canonicals, and store-view URLs disagree. This guide walks through a clean setup pattern.
Catalogue SEO · 2 June 2026 · 12 min
Category Page SEO for Magento: Your Biggest Missed Opportunity
Category pages sit on commercial queries and still ship empty. This post covers Magento PLP SEO patterns that work across large catalogues.
Strategy · 19 May 2026 · 10 min
Do Magento SEO Extensions Actually Help? A Straight Answer
SEO extensions can help with meta templates and schema scaffolding. They rarely fix filter URL chaos or a slow theme. Here is when they help and when they waste time.
Structured data · 5 May 2026 · 11 min
Structured Data for Magento Product and Category Pages
Structured data on Magento only helps when it matches visible page content. This guide covers Product and category markup patterns that stay honest.
Technical SEO · 21 April 2026 · 12 min
Index Bloat on Large Magento Catalogues: How to Diagnose and Fix It
Large Magento catalogues often index far more URLs than they should. Learn how to diagnose index bloat and cut the noise without hiding money pages.
Technical SEO · 7 April 2026 · 10 min
Magento Canonical Tags: The Settings Most Stores Get Wrong
Canonicals in Magento look simple in admin until category paths, filters, and store views disagree. Here are the settings that actually matter.
Catalogue SEO · 24 March 2026 · 11 min
How to Handle Out-of-Stock and Discontinued Products in Magento
Out-of-stock products can bloat the index or delete equity overnight. This guide covers practical Magento rules for temporary stockouts and true discontinuations.
Migrations · 10 March 2026 · 13 min
Magento Migration SEO Checklist: The Phases That Matter
Migrations lose organic traffic when SEO is bolted on at the end. Use this phase-based Magento migration SEO checklist instead.
Performance · 25 February 2026 · 11 min
Hyva vs Luma for SEO and Performance: An Honest Comparison
Hyva usually wins on performance. Luma is still common. Here is a straight comparison for SEO, Core Web Vitals, and migration effort.
Performance · 11 February 2026 · 12 min
Magento Core Web Vitals: What Actually Fixes LCP and INP
Most Magento Core Web Vitals problems are theme, cache, and asset delivery issues. This post covers what to change first for LCP and INP.
Technical SEO · 28 January 2026 · 11 min
How to Fix Duplicate Content in Magento 2
Duplicate content on Magento 2 is usually configuration and URL architecture, not thin blog posts. Here is how to find the real sources and fix them.
Technical SEO · 14 January 2026 · 12 min
Magento Faceted Navigation and SEO: Controlling Filter URLs Without Losing Rankings
A practical guide to Magento faceted navigation SEO: which filter URLs to keep, which to noindex or block, and how to protect crawl budget on large catalogues.